They say 40% of future jobs don’t even exist today… We can’t expect our universities to prepare specialists if we aren’t even aware of what their skills might need to be.
Just a few years ago this was the case with digital marketing. Slowly but surely universities and other institutions are responding to the need to equip students with the knowledge necessary to work in the industry. Many agencies still rely on in-house training, however.
With more and more budgets being allocated to online marketing, the industry is growing fast and is becoming increasingly popular among young graduates and those looking for a career change. If you want to stand out from other applicants, prove your interest by showing exactly how much you know. I will make you an internet marketing whiz kid.
Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.
To learn more about digital marketing: https://digitalmarketingtrainingagency.com/